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Ming Jyun Hung
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Taipei Fine Arts Museum

Role
Visual Artist
Client
台北市立美術館
Summary

A dynamic visual identity for Taipei Fine Arts Museum's 40th anniversary that merges the concept of evolution with the architectural forms of its old and new buildings.

BrandDesign

To celebrate its 40th anniversary and the expansion of a new underground building, the Taipei Fine Arts Museum commissioned a dynamic logo symbolizing a pivotal moment of growth. The black-and-white split "40" represents cellular division and the contrasting architectural forms—square (original building) and circle (new extension).

Across eight visual techniques and materials, the identity becomes a flexible system rather than a single mark—capable of adapting to various media while preserving conceptual clarity. The visual identity not only marks an important milestone but also reflects the merging of urban, natural, and artistic elements in the museum's next chapter.

Taipei Fine Arts Museum - 2Taipei Fine Arts Museum - 3
© 2025